Category Archives for Small Business

Need Help with Google Plus Listings?

Tips to Rock Your Google Local Listing

So far, Google+ has been sort of like that dog that keeps coming back into your yard searching for scraps. I mean, what do you do with him? The truth is, this dog can hunt! Businesses are beginning to wake up to the opportunities with Google+, aiding not just with social media interaction, local visibility on the internet, and helping establish your brand; but the numerous ways it helps you with your content. And it’s obtaining results: websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ every day!

How to employ your Google+ Local listing

Here are seven methods for getting your Google+ page to help your small business.

  1. Your Google+ profile – Complete it. Do this with a little thought. Make sure you use interesting photos and images, and link to your other social media profiles.
  2. List your key information – Particularly business hours, contact information, as well as maps and directions.
  3. Link to your sites – make sure you link to your primary business blog or site. This is a must!
  4. Create a business page – Showcase your small business where it matters. This has direct benefits for search results as well as for people that find you on Google+.
  5. Link out to your content –Doing this will have a number of benefits, first of all getting them indexed nearly instantly, along with a number of other search engine advantages. You can also use your Google+ page to create posts, including multimedia that can link out to your posts elsewhere.
  6. Utilize the Direct Connect feature – This Google+ tool allows people to add you to circles once they come across you in search. Similar to a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – This one is very useful. Whenever you conduct a video chat, Google+ streams it, records it, and sends you the recording via email. After that you can upload to YouTube if you wish, thus creating even more useful content. One terrific method to use this is to make impromptu product demos.

This is only the beginning of what’s possible with Google+. To see even more methods plus a very cool infographic on the subject see this post on CopyBlogger.

7 Ways to Leverage Google Plus for SEO

7 Ways Google+ Makes a lot of sense for SEO

So far, Google+ is sort of like that dog that keeps coming back into your yard looking for scraps. I mean, what do you do with him? The truth is, this dog can hunt! Businesses are starting to wake up to the opportunities with Google+, aiding not just with social media interaction, local visibility in the search engines, and helping to establish your brand; but the numerous ways it helps you with content. And it’s getting results: websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ every day!

Seven Tips for Utilizing Your Google+ Page

Confused on how to use Google+? No worries – use these to get started!

  1. Complete your Google+ profile – Give this thought as you’re doing it. Use compelling photos and images, and be sure you link out to your other social media accounts.
  2. List your key information – Especially business hours, contact information, as well as maps and directions.
  3. Link to your sites – make sure you link to your primary business blog or site. This is a must!
  4. Create your business page –You can create content of any length, including video. This has strong benefits for search results as well as folks that find you on Google+.
  5. Link out to your content –Doing this will have several benefits, first of all getting them indexed almost instantly, along with a number of other search engine advantages. You can even use your Google+ page to make posts, including multimedia which can link out to your posts elsewhere.
  6. Utilize Direct Connect – Utilize this feature in Google+ to allow people to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – This tool is extremely useful. Whenever you conduct a video chat, Google+ streams it, records it, and sends you the recording via email. After that you can upload to YouTube, thus creating even more useful content. One terrific method to use this is to generate impromptu product demos.

This barely scratches the surface of what’s possible with Google+. To discover more strategies as well as a cool infographic on the subject see this post on CopyBlogger.

Mobile Marketing for Small Businesses

Small Business on a Budget? 5 Proven Methods to Help

Local mobile marketing is a virtual goldmine! However, given the marketing activities of many small businesses, you’d probably never know this.

The age of the smart phone is here but many small local business owners are still in the dark ages. They are playing catch up with their clients and their behavior. An interesting Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! Exactly what does this mean for small businesses? It means this is a excellent time to stand out from the crowd. The mobile customers are ripe for the picking and you’re in prime position to reap the rewards!

More than fifty percent of all searches are being done on a mobile device and you being a small business owner can take advantage of that. Even a small business on a tight budget can use these five ways to target mobile users.

  1. Mobile Optimized Site – Making sure that the site is optimized properly for mobile is step one, and without it almost everything else doesn’t matter. Be sure it is designed with mobile in mind, and is available on all platforms. According to market research from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.
  2. Get into Mobile Ads – As surprising as it might seem, mobile ad platforms can be cheap and effective. Also, there is a lot of inventory going unsold every month, keeping prices down. Now would be the time to explore mobile ads.
  3. SMS and Push Notifications – SMS messages (text messages) have a high open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are another great method to keep in touch with your customers who choose to opt-in.
  4. Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your customer base. This is the latest trend and even the smallest of businesses can get in on the craze by combining their social media site with a mobile devices. Combine specials, events, coupons or link a YouTube video to create buzz. Then Tweets and traffic will soon start coming to your web site. The next thing you know your site’s search engine ranking will begin climbing and so will your Google . However, the best part is, you’ll be connecting with your customer base in a real-time way and they will give you valuable feedback.
  5. Location Based Marketing and Passbook – Make sure you’re capable of being found through the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that allows users to store coupons, boarding passes, gift cards, event tickets, store cards,  and other types of mobile payment.

Using mobile marketing in local business doesn’t need to be either complicated or pricey. The key is to accumulate knowledge first, and add pieces as you go.

5 Keys to Marketing a Small Business

5 Key Steps to Place Your Smalls Business Ahead of the Competition

Anyone who’s tried recognizes that small business marketing isn’t for the inexperienced. Marketing your small business depends upon doing certain things and performing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages delivering online is tricky.

Here are five necessary steps to get ahead of the game!

  1. Create a Marketing Plan – A comprehensive marketing plan is vital to success. You don’t want to leave anything to chance. It should be well thought out. Map out every marketing element, and exactly how you plan to get it done. At the very least, it ought to paint broad strokes to success.
  2. Social Media Marketing – Not just a time waster! Social media is often an enormous source of website traffic and new business. As reported by MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.
  3. Build a Mailing List – MarketingProfs.com reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far exceeds keyword ads ($17) and banner ads ($2). Don’t be fooled into thinking collecting and building an email list is dead. If you fail to build a list, you’re failing to build your business! You just cannot afford to leave such a large source of potential profits to your competition.
  4. Video Marketing – Research has shown a video is 50 times more likely to appear on the first page of Google than any other text page! This really is too good to pass up. Small businesses can take advantage of this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Gain a Mobile Presence – Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, you will become invisible. This means your small business’s website better start optimizing for mobile users and it should get it done fast. Right now, the numbers are encroaching on the 50 percent mark. Are you ready?

Don’t Make the Mistake of Going It Alone!

None of us can do it all, particularly when it comes to the constantly changing realm of online marketing. Learn what’s working now, learn from the best you can afford, and hire the very best outsourcing you can get. It’ll pay off handsomely in the long run!

Video Testimonial

One of our customers just created this amazing video testimonial about our services. We were touched by his kind words and impressed by the quality of the video. Thank you Gary and everyone at the Bohringer Creative team!

Small Business SEO – Easier than you think

When people ask me what I do, I’m always unsure of what to tell them. The truth is I do SEO, which means search engine optimization. But most people have no idea what “SEO” is by that name. So if I say “SEO” the usual response is a furrowed brow and a “huh?” To which I respond “SEO…search engine optimization. I help small businesses get their website higher in Google.” At this point whether they understand or not, people usually say “Ohhh. How interesting.” and quickly change the subject.

After going through this for so long I’ve found myself doing a quick mental analysis whenever someone asks me what I do. How internet savvy is this person? Do they really want to know or are they just trying to make conversation? Depending on how I perceive the asker I may just tell them I do web design just to avoid confusing them. I never thought it would be so hard to tell someone what I do.

The people who do understand what SEO is usually remark at how they get the idea but they have no idea how on earth it gets done. They think of it as a Herculean effort that will cost tens of thousands of dollars and hundreds of man hours. But really, it’s easier and less expensive than you probably think for local businesses to get to the top of Google.

The reason is very simple: lack of competition. Most of your competitors aren’t actively pursuing SEO. The people you see ranking on Google are there mostly by a happy accident. They didn’t do anything to get there. That’s why small business SEO is easier than you think. With a little effort and help from someone like me, you can be ranking in no time and reaping the rewards. So let’s get started!

Getting the most out of the web

I need to figure out who said this so I can give them proper credit, but the saying goes something like this: “We do business with people we know, like, and trust.” Seems like it was Dan Kennedy who said that. And even if it wasn’t, it’s something he could have said. That’s right up his alley.

The point is a good one.  Think about the last person you hired to do something for your business. Did you take a minute to at least sort of get to know them? Did you like them? Did you trust them? Odds are the answers to those questions are all “Yes”. If one of those hadn’t been true, you probably would have found someone else. So what’s the take away? Find out how your business is being presented on the Internet. The first question is whether people can even find your business. Do you even show up? If not, you need us to help you fix that problem.

If you do show up, how are you presented? Do you have any customer ratings? Are they good or bad? Do you have a nice website? Is the address or phone number listed with your business outdated? What kind of picture are you painting in the customer’s mind? It might sound like a lot of work to manage all that, but there is no question it’s worth the effort. Most businesses don’t bother with any of that. So if you take the extra time to fix it, you will stick out like a sore thumb (in a good way, of course) when it comes time to decide who to call first.

This tactic is called Reputation Management. It’s something large companies have been doing for a long time, and now thanks to the Internet, it’s something small companies can do with relative ease. Take advantage of that and I promise you’ll reap the rewards over your competitors.