Category Archives for Social Media

Bring Your Facebook Page to Life With These Tips

Make Your Facebook Page Come to Life

Curious about how you can improve your Facebook page quickly and easily? There are lots of ways to make this happen, but to get you off to a flying start we’ll limit ourselves to just eight for the moment. These techniques will not only help you to get more visibility in Google, but also lay the groundwork for better customer relationships that result in greater loyalty, which has obvious and numerous benefits.

  1. Make a Commitment – Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for business, and shortly abandoned it, which also says something about your company. Make a commitment to post and get involved frequently, or it could be counter-productive!
  2. Create a Custom URL – Make sure to get a custom URL for your page. The one it includes is not likely to aid with search engine optimization (SEO) or for anyone trying to find you.
  3. Don’t Repeat Your Tweets – Twitter is awesome, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your extra effort will be rewarded.
  4. Keep Updates Short and Sweet – Like it or not, folks are into short nowadays. There’s a time and place for longer material, but generally aim to keep your posts short – 150 characters or less.
  5. Deliver Lots of Awesome Content – Creating content that people can use and are talking about will be the #1 mission for your page.
  6. Engagement with Your Readers – Don’t be shy about inspiring conversation, asking questions, holding contests or anything else that gets the conversation rolling!
  7. Be Responsive to Problems – Take anyone that complains seriously, and be proactive responding to anyone that asks questions. You can head off a lot of trouble this way.
  8. Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.

Using these recommendations will give you a very good head start to making your Facebook page a topic of conversation!

8 Ways to Improve Your Facebook Page

8 Ways to Instantly Improve Your Facebook Page

If you’re pondering ways to transform your Facebook page, I’d like to give you eight solid techniques for fast improvement that won’t cost you anything but a bit of time. These tips will not only enable you to optimize for Facebook and Google search better, but also lay the basis for better social interaction, and that is where the money is nowadays.

  1. Commit to Facebook – Facebook requires some effort, plus a bit of time. Many marketers who have generated a Facebook page for their business soon abandon it, this makes a statement about their company. Develop a rock-solid commitment to post updates and content regularly, and also to engage with those who are following you. Otherwise, it’s pointless.
  2. Lose the Facebook-generated URL – Make sure to acquire a custom URL for your Facebook page. This will aid greatly with search engine optimization (SEO)  or for anyone searching for you.
  3. Don’t Auto-Post Your Tweets – Twitter is great, but don’t make the mistake of reposting the very same tweets onto your Facebook page. Make sure you post fresh content, not warmed-over stuff from somewhere else.
  4. Keep Updates Short and Sweet – Like it or not, people are into short these days. There’s a time and place for longer pieces, but generally try to keep posts short – 150 characters or less.
  5. Deliver Lots of Awesome Content – Creating content that folks are able to use and are discussing will be the #1 mission for your page.
  6. Engage with Your Audience – Encourage interaction, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
  7. Be Responsive – Take complaints seriously, and be proactive responding to anyone who asks questions. You can head off a lot of issues this way.
  8. Post Photos – According to Facebook, posts which include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.

Using these tips will give you a terrific jump start toward making your Facebook page a subject of conversation!

Using LinkedIn for Your Business

LinkedIn Has Quietly Become a Killer Resource for Local Businesses

LinkedIn should be ranked among the big three of social media sites, right with Facebook and Twitter. But LinkedIn is in fact more valuable for your small business because unlike its rivals, this social-media site focuses specifically on business. Put simply, you won’t have people on LinkedIn posting about how good their oatmeal tasted this morning.

How smart companies are using LinkedIn

You run a small business. Your time and energy is in short supply. So why should you worry about LinkedIn? Here are some ways your peers (there are 1.3 million small-business owners on the network) are employing it to their benefit:

  1. Sharing wins: As a small business owner, you work hard. Why not share your success stories? Displaying your successes is just good marketing. And with 2 million C-level executives making use of the site, you might suddenly find yourself with some deep-pocketed suitors.
  2. Getting referrals: LinkedIn removes so much of the friction and awkwardness of giving and receiving endorsements for the work you do. Best part? When someone gives you props on LinkedIn, everyone inside your network will notice in their activity feed.
  3. Finding new talent: Growing? LinkedIn is a wonderful place—scratch that, it’s the BEST place—to find new A players to include in your roster. It’s the single largest directory of working professionals in the world.
  4. Promoting events: LinkedIn’s event feature is a game changer! It has never been so easy to spread the word and boost attendance for upcoming events. You can even use their service directory to find a caterer for your gathering. Simple.
  5. Boosting website visitors: Here’s a little-known secret about LinkedIn: it’s very influential with Google, so if you have a presence on LinkedIn, you’re going to notice a bump in search engine visibility, too. More eyeballs, more prospects.
  6. Getting answers: LinkedIn is a goldmine for tips on building a successful business. You are able to uncover great advice from some of the savviest business minds in the world in LinkedIn Answers and Groups. You will discover over 2000 groups dedicated to small-business-related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Whether you need some capital, a new accounting firm, or a business partner, you’re not going to find a better source than LinkedIn.

We’re just scratching the surface here, folks. The rewards don’t end there. Head over to LinkedIn, generate a page for your business and see for yourself. I realize your time is scarce, but trust me, it’s worth it.

Marketing Your Business with Facebook

Traveling in Facebookistan: A Guide for Businesses

With 9 billion users, Facebook is far and away the most used social network on earth. If Facebook were a country, it would have the third largest population, behind China and India. And like China and India, Facebook possesses its own customs and norms, and you need to understand them so that you can fully leverage the site’s potential as a marketing tool. When I see businesses go wrong on Facebook, it’s often because they don’t bother to understand the local customs.

You’re a visitor in Facebookistan. Behave yourself!

What makes Facebook distinct from other social networks? It’s that users have strong ties with each other. They are linked to their best friends, their family members, their in-laws and their long-lost friends from grade school. They share intimate aspects of their lives. Things like:

  • Birthday celebrations
  • High school graduation footage
  • Baby photos
  • Wedding announcements

What does this mean for businesses (like yours) using Facebook as a marketing platform? It’s means you should be low-key and conscientious in your technique. You can’t apply the old kinds of top-down, bullhorn-style marketing on Facebook, because people aren’t there to hear your hard sales pitch. They’re there to connect with friends and family. Respect that, and you’ll be respected and welcomed.

Don’t be that annoying tourist

If you try to port the old style of marketing into Facebook, you will be disappointed. “With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time,” says Annie Ta, a Facebook spokesperson. “But Facebook is all about authenticity, so if your small business is not being authentic or engaging with customers in a fashion that feels genuine, the community will see through it.”

Don’t be fooled: It’s supposed to be hard

Marketing on Facebook can be quite effective. But it’s also very hard (and equally rewarding) if you do it right. Many organizations think that if they set up a page on Facebook, that’s all they have to do. But it really takes much more of a commitment than that. Don’t be lured by social media sirens who make crazy promises about effortless Facebook success.

Social media is about building relationships and influence—which will take time. But the payback is well worth the effort. Nearly two-thirds of companies engaged in social media say that Facebook has improved their overall marketing effectiveness, and 80 percent report forming new partnerships after just two years of participation, as per a study from Social Media Examiner.

Why Businesses Should Seriously Consider Using Pinterest

Are You Using Pinterest Yet? (You Should Be)

I know, I know. You don’t have time for another social network. But I wouldn’t be doing my job if I didn’t chat up Pinterest, because this image-centric social network has grown to be an incredible spot for businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s go over what makes this visual social network so cool—and so effective as an effective marketing strategy.

Visually appealing! Less whining!

Instead of being a platform for tedious updates of what people ate in the morning or ALL CAPS rants from your weird uncle, Pinterest is about bringing people together who have common preferences, whether it’s fashion, art, food, crafts, architecture, photography, cocktail recipes, interior name it. Copyblogger contributor Beth Hayden sums up Pinterest wonderfully with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Can I get an amen?!

Why are marketers so energized about Pinterest?

For starters, the site is incredibly well-liked. Just last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. Nobody was expecting it. Even social media watchers were caught off guard. Practically overnight Pinterest became a MAJOR driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s one more thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes each month.

So what?

Why should businesses like yours concern yourself with Pinterest? It’s really quite simple. To begin with, the site is a low-key, non-threatening way to meet prospects who are passionate about what you’re passionate about! This built-in permission makes it possible to build new relationships with folks in your target audience. Secondly, Pinterest is a fantastic place showcase your products or services, stay top of mind and expand your “tribe” of like-minded people. Just create an account. You’ll see a myriad of businesses on the site, such as…

  • Architecture firms
  • Hot dog stands
  • Thrift stores
  • Jewelers
  • Yoga studios
  • Cabinet makers
  • Bowling alleys

The list is endless.

Ready, set, pin!

Most businesses tend to quickly think of reasons why they shouldn’t use social media—nevertheless the truth is, many sell themselves short and don’t get involved simply because they don’t think they have a natural place in a particular network. Now, if you run a bookkeeping business, maybe Pinterest isn’t the ideal fit, but then again, it’s entirely possible that you might be a trailblazer and use Pinterest to showcase your business and have great success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest benefit their business, you can too! It’s way too easy to sell yourself short and come up with reasons to remain on the sidelines!

Video Testimonial

One of our customers just created this amazing video testimonial about our services. We were touched by his kind words and impressed by the quality of the video. Thank you Gary and everyone at the Bohringer Creative team!

Social Media a Boon for Local Businesses

Social Media. Web 2.0. Twitter. Facebook. Groupon. Nearly every local business owner has heard these same buzz words over and over. But what local businesses often struggle with is how to turn a buzz word into actual feet coming through the door and dollars going into the bank account. Can it help you? Isn’t this stuff just for the big guys? How would a small, local biz use it to their advantage?

Like that weird hologram guy from “I, Robot” used to always say: “That’s the right question.”  Or something.

The bottom line is yes. YES! Social media can be huge for local businesses. I’ll show you one very cool example from Knoxville, TN to illustrate. There’s this guy named Stephan A Burroughs in town. He’s an injury attorney with billboards all over town….like everywhere. Each one has SAB sporting his best “smolder” and encourages passersby to call him for a consultation.

One very creative college student started a Facebook page celebrating SAB’s coolness. Basically people took turns making jokes about how amazing SAB is. For example, SAB has counted to infinity…twice. Just silliness right? Well SAB gets wind of it and starts contributing to the page. And suddenly the thing takes off….to the tune of 20,000+ followers in 3 weeks. SAB went all out and threw a huge party downtown for thousands of people and got a huge amount of free publicity in return.

Other smart businesses jumped on board to ride the same wave. Milestone Pictures, a local videography/photography company offered to take free pictures and produce a video of the event for free in order to get in front of the same crowd. It saved SAB a ton of money and MP got the same social benefit that SAB got. Pretty brilliant. (MP does amazing work, by the way, if you need any video or photography done.)

Can you imagine any other way that you could get 20,000 people to follow you in less than 3 weeks? That’s the power of social media.

Now, most businesses couldn’t pull that off. SAB benefited from a perfect storm. But the point is, he caught a wave, rode it, and benefited massively. He never would have been able to if he wasn’t already playing the social game.

So get out there. Get a Facebook page and start promoting it. Find creative and fun ways to get in front of people. They don’t want a commercial, but free advice is always welcome, or a coupon, or a funny story. Think socially and it WILL work for you.

Read more about the SAB saga here.