Why Businesses Should Seriously Consider Using Pinterest

Are You Using Pinterest Yet? (You Should Be)

I know, I know. You don’t have time for another social network. But I wouldn’t be doing my job if I didn’t chat up Pinterest, because this image-centric social network has grown to be an incredible spot for businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s go over what makes this visual social network so cool—and so effective as an effective marketing strategy.

Visually appealing! Less whining!

Instead of being a platform for tedious updates of what people ate in the morning or ALL CAPS rants from your weird uncle, Pinterest is about bringing people together who have common preferences, whether it’s fashion, art, food, crafts, architecture, photography, cocktail recipes, interior design..you name it. Copyblogger contributor Beth Hayden sums up Pinterest wonderfully with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Can I get an amen?!

Why are marketers so energized about Pinterest?

For starters, the site is incredibly well-liked. Just last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. Nobody was expecting it. Even social media watchers were caught off guard. Practically overnight Pinterest became a MAJOR driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s one more thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes each month.

So what?

Why should businesses like yours concern yourself with Pinterest? It’s really quite simple. To begin with, the site is a low-key, non-threatening way to meet prospects who are passionate about what you’re passionate about! This built-in permission makes it possible to build new relationships with folks in your target audience. Secondly, Pinterest is a fantastic place showcase your products or services, stay top of mind and expand your “tribe” of like-minded people. Just create an account. You’ll see a myriad of businesses on the site, such as…

  • Architecture firms
  • Hot dog stands
  • Thrift stores
  • Jewelers
  • Yoga studios
  • Cabinet makers
  • Bowling alleys

The list is endless.

Ready, set, pin!

Most businesses tend to quickly think of reasons why they shouldn’t use social media—nevertheless the truth is, many sell themselves short and don’t get involved simply because they don’t think they have a natural place in a particular network. Now, if you run a bookkeeping business, maybe Pinterest isn’t the ideal fit, but then again, it’s entirely possible that you might be a trailblazer and use Pinterest to showcase your business and have great success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest benefit their business, you can too! It’s way too easy to sell yourself short and come up with reasons to remain on the sidelines!

About the Author Leo Ebbert

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