Why Mobile Sites Are So Important

Consumer Survey: If Your Website Looks Bad on My Phone, I Ain’t Buyin’

The economic recovery is definitely a slow one. Folks are still worrying about losing their jobs. An incredible number of homeowners owe more on their mortgage than what their residences are worth. Credit-card debt continues to weigh down U.S. households. These are definitely challenging times for consumers. As a business owner, you don’t want to let them have any more reasons to not purchase your products or services.

However, many businesses are doing exactly that when it comes to their websites. They’re using sites that do not work well on mobile devices such as tablets and smartphones. As more people use their mobile devices to find local information (according to Google, 1 in 3 searches are local) nearby businesses are still running antiquated sites that look like crap (let’s be honest) on mobile devices.

Are you chasing away customers?

At first blush, this might look like a small problem. It’s not, unfortunately. As the folks at MarketingVOX recently outlined, there are very real financial penalties for having a mobile-unfriendly website. As a growing number of consumers use mobile devices to access the internet, the penalties are becoming stronger. In a recent post, MarketingVOX outlined research from Google showing that:

  • A majority—61 percent—of consumers say that they’ll leave a website if it’s not optimized for small touch screens.
  • A whopping 96 percent of consumers say they’ve had bad experiences on websites that were not designed for non-desktop screens.
  • 50 percent of respondents said that even if they liked a business, they’d be less inclined to buy in the future if the business’s website isn’t mobile friendly.

Those are startling statistics. Here’s the silver lining: Nearly 3/4 say that they’re more prone to come back to a mobile-friendly website. So your mission is clear…

Your challenge

What does this mean for the small business owner? Only that maintaining a mobile-friendly website is critical—and becoming even more so. Look around you: You’ll see a steady stream of consumers browsing the web on phones, iPads, Nooks, and Kindles. And this is a movement that’s hardly slowing.

Tablets remain hot sellers, and an increasing number of people do much of their web surfing and social media activities through mobile devices. According to a joint Google/Ipsos study, after consumers find a business via mobile, 61% say they make a phone call and 59% say they go to the business!

The message is clear: If you make a bad impression, if your business’s site looks cramped, cluttered, or illegible when viewed on a tablet or smartphone, you run the very risk of driving customers to your competitors!

About the Author Leo Ebbert

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